Strategy & calendar
- Platform selection based on where your buyers are
- Content pillars and tone of voice
- Monthly calendar approved before production
- Festival, seasonal and campaign planning
- Competitor and category monitoring
Social media marketing
Consistent, recognisable,
and worth following.
Most business social accounts fail on consistency rather than creativity. We build a calendar you approve in advance, produce the assets, publish on schedule and amplify what the audience actually responds to.
01 — Scope
What a social
milestone contains.
Quantities are agreed up front and appear on the scope. You always know how many posts, how many videos and how many stories you are paying for.
Creative production
- Static posts and carousels to brand template
- Short-form video editing for Reels and Shorts
- Story sets and interactive formats
- Caption and hashtag writing in English or Hindi
- Shot lists when you are filming in-house
Publishing & community
- Scheduled publishing across channels
- Comment and DM response within agreed hours
- Review and mention monitoring
- Paid boost of organically proven posts
- Monthly performance and learning report
02 — Platform choice
Not every platform
deserves your time.
Being present everywhere usually means being mediocre everywhere. Two platforms done consistently beats five updated occasionally, and we will tell you which two.
“Posting into a channel your buyers never open is a cost, not a strategy.”
| Platform | Works well for | Honest caveat |
|---|---|---|
| Consumer brands, food, fashion, clinics, real estate visuals | Reach now depends heavily on video | |
| Local businesses, older demographics, community groups, ads | Organic reach is minimal without spend | |
| B2B, professional services, recruitment, manufacturing | Slow to build; needs a named human, not a logo | |
| YouTube | Demonstration, education, high-consideration purchases | Production cost is real and often underestimated |
| Direct enquiries, retention, order updates in India | Needs Business API and consent discipline | |
| X / Threads | Tech, media, public commentary | Rarely worth it for most Indian SMBs |
03 — Measurement
Followers are not the point.
We report reach, saves, shares, replies, profile visits and the actions that follow — website clicks, calls, WhatsApp enquiries. Follower count is included because you will ask, but it is never the number we optimise for, and we will not buy it for you.
Saves
The strongest organic signal that content was genuinely useful
Replies
Conversations started, including in DMs and comments
Actions
Profile visits, link clicks, calls and enquiries
Cost
What each of the above cost, once boosts are counted
Next step
Tell us the goal.
We will scope the milestones.
Share what you sell, who buys it and what you have tried already. You get a written scope with the deliverables, the timeline, the milestone payments and an honest read on what this channel can and cannot do for you.