You approve it,
we ship it, then bill it.
A milestone is a written list of deliverables with quantities, owners, dates and a price. Nothing starts without one, nothing is invoiced that is not on one, and continuing to the next milestone is always a decision rather than an automatic renewal.
Forty, forty, twenty.
The split keeps risk shared. We do not ask you to fund the whole milestone before anything exists, and you do not hold the entire fee until the last day.
Scope approval — 40%
Paid when you sign the milestone scope. It covers the research, planning, account and tracking setup, and the team time reserved for your dates.
Delivery — 40%
Paid when the deliverables on the scope are live — pages published, campaigns running, content shipped, tracking verified.
Sign-off — 20%
Paid after the milestone review, once you have the report and have confirmed the deliverable list is complete. Undelivered items are not billed.
What happens if a deliverable slips
It is disclosed in the weekly update, not discovered at the review. Either it moves to the next milestone with the value credited, or the milestone price is reduced by the line value. We do not invoice for work that did not happen, and we do not quietly substitute an easier deliverable to close the list.
- Weekly written update while a milestone is live
- Slippage flagged the week it happens
- Credit or reduction, your choice
- No penalty to you for pausing after any milestone
Seven steps from
enquiry to reporting.
The same order every time, whether the engagement is a single SEO milestone or a full-funnel programme across four channels.
Discovery call
Forty-five minutes on what you sell, who buys it, what the sales process looks like, what you have already tried and what it cost. You get: our honest read on whether digital is the right lever at all.
Audit
Site, analytics, Search Console, existing ad accounts, competitors and current visibility. You get: a written audit with the problems ranked by cost of leaving them alone.
Milestone scope and proposal
Channels, deliverables, quantities, owners, dates, price and the measures of success. You get: a scope document with a signature block and no ambiguous lines.
Access and setup
Accounts created in your name where they do not exist, delegated access granted where they do, tracking installed and verified. You get: an access register listing exactly who can reach what.
Build
Technical fixes, pages, campaigns, creative and content produced against the scope, with a weekly written update. You get: visible progress and no silent weeks.
Launch and optimise
Everything goes live on the agreed date with a launch note, then a fortnightly optimisation cycle. You get: a record of every change made and why.
Report, review, decide
Monthly report with the raw numbers, a milestone review meeting, and an explicit decision on the next milestone. You get: the option to continue, change direction or stop — with everything already in your own accounts.
What we need from you
- One named decision-maker who can approve scope and creative
- Access to the site, analytics and any existing ad accounts
- Twenty minutes a fortnight for the optimisation call
- Honest information about margins and lead quality
- Feedback on lead quality — the single most useful input you can give
- Approval turnaround within three working days on content and creative
What you get from us
- A named account lead with a direct number
- A weekly written update while a milestone is live
- Read access to every platform account, permanently
- A monthly report that leads with results, not activity
- Disclosure of anything that went wrong, in the week it went wrong
- An honest recommendation at every milestone close, including “stop”
Tell us the goal.
We will scope the milestones.
Share what you sell, who buys it and what you have tried already. You get a written scope with the deliverables, the timeline, the milestone payments and an honest read on what this channel can and cannot do for you.