Digital Marketing Services — SEO, Ads, Social, Content, Analytics

01 — Core channels

Where most of the budget goes.

Search engine optimisation

Making your site the obvious answer to the questions your buyers type. Technical health first, then content and coverage, then the authority that follows genuinely useful pages.

Technical audit and fix programme — crawl, speed, indexation, schema
Keyword and intent mapping against your actual services
On-page optimisation and internal link architecture
Local SEO: Google Business Profile, maps, citations, reviews
Content briefs and publishing plan
Digital PR and earned links — never bought

SEO detail →

Paid advertising

Buying attention where intent already exists, then cutting everything that does not pay. Structure and measurement matter more than clever creative here.

Google Search, Shopping, Performance Max and YouTube
Meta — Facebook and Instagram, prospecting and retargeting
Account structure, negative keyword discipline, bid strategy
Conversion tracking and offline conversion import
Ad creative, copy and landing page alignment
Weekly spend pacing and monthly performance review

Paid ads detail →

Social media marketing

A consistent, recognisable presence on the two or three platforms your buyers use — and an honest conversation about the ones they do not.

Monthly content calendar approved in advance
Static, carousel and short-form video creative
Instagram, Facebook, LinkedIn, YouTube Shorts
Community management and response handling
Paid amplification of what is already working
Influencer and creator coordination where it fits

Social detail →

Content marketing

Words and video that answer a real question well enough to earn the ranking, the share or the enquiry. Written by people who asked you how the business works.

Blog and resource articles built from search intent
Service and location landing pages
Product descriptions and category copy
Email sequences and WhatsApp campaign copy
Short-form video scripts and shot lists
Case studies and sales collateral

Content detail →

02 — Supporting disciplines

The work that makes
the channels measurable.

These rarely get sold as headline services, and they are usually the reason a campaign either works or cannot be judged at all.

Analytics & tracking

GA4 configuration and event design
Google Tag Manager implementation
Search Console and Bing Webmaster setup
Call tracking and form attribution
Looker Studio reporting dashboard
An agreed written definition of a conversion

Landing pages & CRO

Campaign landing page design and build
Message and offer alignment with the ad
Form and enquiry flow simplification
Mobile speed and layout fixes
A/B testing where traffic volume allows it
Heatmap and session review

Local & marketplace

Google Business Profile setup and optimisation
Review generation process and response handling
Directory and citation consistency
Multi-location and franchise profile management
Amazon and Flipkart listing quality
JustDial and IndiaMART profile hygiene

03 — Scope discipline

What a milestone
scope looks like.

Every scope we issue has these six columns. If a line cannot be written this way, it is not a deliverable — it is a hope, and we take it out.

Deliverable	Channel	Quantity	Owner	Due	Evidence at sign-off
Technical SEO fix programme	SEO	1 site	SEO lead	Week 3	Before/after crawl report
Service landing pages	SEO / Content	6 pages	Content lead	Week 4	Published URLs
Google Search campaign build	Paid	3 campaigns	Ads lead	Week 4	Live campaigns in your account
Conversion tracking setup	Analytics	1 property	Analytics	Week 2	GA4 events firing, test log
Social content calendar	Social	20 posts	Social lead	Week 5	Approved calendar + assets
Monthly performance report	All	1 report	Account lead	Week 6	Report issued and walked through

Illustrative rows from a foundation milestone. Your scope is written against your business after the discovery call, and the quantities change accordingly.

04 — Honesty

Services we
decline to sell.

Not because they never work, but because they either put your domain at risk or cost more than they return for the businesses we typically work with.

Paid link building and PBNs. Cheap today, a manual action tomorrow.
Guaranteed-ranking packages. The guarantee is always on terms nobody searches for.
Bulk directory submissions. A 2010 tactic with 2010 results.
Follower and engagement purchasing. It corrupts the only data you had.
Automated AI content at volume. It ranks briefly, then does not.
Six-channel launches on a small budget. Two channels done well beats six done thinly.

Next step

Tell us the goal.
We will scope the milestones.

Share what you sell, who buys it and what you have tried already. You get a written scope with the deliverables, the timeline, the milestone payments and an honest read on what this channel can and cannot do for you.

Request a proposal → Call +91 99944 61072 Free discovery call · No lock-in retainer

Everything we run,and what you get.