Skip to content
Get a proposal →
Google & Meta ads

Spend that survives
a spreadsheet.

Paid media is the fastest way to buy attention and the fastest way to waste money. The difference is account structure, honest conversion tracking, and the discipline to switch off what is not paying.

01 — Platforms

Where we buy,
and why.

Platform choice follows intent. If people are already searching for what you sell, search comes first. If they do not know they need it yet, social does the work.

GOOGLE ADS

Search, Shopping, PMax, YouTube

Capturing demand that already exists. The highest-intent traffic available, and the easiest to overspend on without tight structure.

  • Search campaigns built by theme, not by dumping keywords together
  • Negative keyword discipline reviewed weekly, not quarterly
  • Shopping and Performance Max with feed quality work
  • Bid strategy chosen for your data volume, not by default
  • Ad extensions, sitelinks and callouts kept current
  • YouTube for demonstration-led and consideration-stage products
META ADS

Facebook, Instagram

Creating demand and recovering it. Creative volume matters more than targeting sophistication on Meta now, which changes how the work is scoped.

  • Prospecting campaigns with broad targeting and strong creative
  • Retargeting across site visitors, engagers and customer lists
  • Lead form and click-to-WhatsApp campaigns for Indian buyers
  • Catalogue and dynamic product ads for eCommerce
  • Creative testing at a defined volume per milestone
  • Conversions API setup where the pixel alone is unreliable
Weeklyspend pacing and search-term review
Fortnightlycreative and bid optimisation cycle
Monthlyfull performance report and decisions
Yoursad accounts, pixels, audiences and billing
02 — Method

The order we do
things in.

Most underperforming accounts we inherit have the same problem: campaigns were launched before conversions were defined, so nobody can tell what worked.

Define the conversion

Agree in writing what counts — a form, a call over 60 seconds, a WhatsApp enquiry, a purchase. Then check it fires correctly before spending anything.

Week 1

Build the account properly

Structure by intent theme, write the ads, align the landing pages, set negatives, configure the feed. Boring, and it decides everything downstream.

Week 2–3

Launch small and learn

Start at a controlled budget, gather enough conversions to judge, and resist drawing conclusions from a hundred clicks.

Week 3–4

Cut and scale

Switch off what is not paying, put the budget where cost per qualified action is acceptable, and expand the winning structures.

Week 5–8

Report and decide

A monthly view of spend, results and cost per result — with a clear recommendation on whether to continue, change the offer, or stop.

Monthly
03 — Commercials

How ad spend
is handled.

This is where a lot of agency relationships go wrong, so it is worth stating plainly.

  • Ad accounts are created in your name, with your billing method
  • Media spend goes directly from you to Google or Meta — never through us
  • We work inside your account with delegated access
  • Our milestone fee is separate and invoiced separately
  • We take no percentage of spend, so there is no incentive to spend more
  • If the engagement ends, our access is removed and everything stays with you

Minimum viable spend

Paid media needs enough conversion volume to learn from. Below roughly ₹40,000–50,000 a month in media spend, most accounts cannot gather signal fast enough to optimise properly, and the management fee stops making sense against the return.

If your budget sits below that, we will say so and suggest putting it into SEO, local visibility or landing page work instead — where a smaller amount goes further.

What we will not promise

  • A specific ROAS or cost per lead before we have your data
  • That results in a test month will hold at ten times the spend
  • That we can fix a pricing or product problem with better targeting
Next step

Tell us the goal.
We will scope the milestones.

Share what you sell, who buys it and what you have tried already. You get a written scope with the deliverables, the timeline, the milestone payments and an honest read on what this channel can and cannot do for you.

Request a proposal → Call +91 99944 61072 Free discovery call · No lock-in retainer